Celeste Talent Agency expands into MENA with first creators

London-founded Celeste Talent Agency has signed its first creators from the UAE, adding more than 3 million combined followers to its roster. The move marks the agency’s push into the Middle East as it looks to grow brand partnerships across the region and widen its global creator network.

Why it matters: - Celeste Talent Agency is widening its reach beyond the UK and US into a fast-growing creator market. - The new MENA roster gives the agency access to more than 3 million combined audience members. - The expansion could help global brands connect with Middle East creators and regional audiences through social campaigns and entertainment projects.

What happened: - Celeste Talent Agency announced its first MENA-based creator signings on July 23, 2026. - The new creators are based in the United Arab Emirates. - The agency said the additions mark the next phase of its international growth.

The details: - Celeste Talent Agency is London-founded and focuses on entertainment and creator partnerships. - Founder Lojain Maksoud said the move into MENA has been part of her long-term vision. - Maksoud was born in Dubai, raised in Doha and later moved to London for her studies. - Her academic research examined how Middle Eastern productions on streaming and digital platforms have reshaped outside perceptions of the region. - Maksoud also worked at Creative Artists Agency in the Global Scripted Television department. - Celeste has worked with UK and US brands including HelloFresh, KatKin and Qure Skincare. - The agency is now in active conversations with brands across the MENA region. - Celeste plans to keep expanding its international roster over the coming months. - The agency operates in the UK, US and MENA. - Celeste works with digital creators on social media campaigns. - Celeste also works with production partners to place brands in film and television projects. - The company’s website is More information. - The agency’s LinkedIn page is Celeste Talent Agency on LinkedIn.

Between the lines: - Maksoud’s background suggests the expansion is both business-driven and tied to a personal connection to the region. - The agency is positioning itself at the intersection of creator marketing and traditional entertainment. - Signing UAE-based creators first signals a focus on one of the region’s most established digital markets.

What's next: - Celeste said it will continue growing its international roster over the next few months. - The agency expects to deepen brand conversations across the region as the MENA expansion develops. - Future creator signings could broaden Celeste’s footprint across additional Middle East markets.

The bottom line: - Celeste Talent Agency is betting that MENA creators can help it scale globally while giving brands a more authentic route into the region.